Designed by Stephan Verkaik and Beth Horneman from Catham City, the 'Loveseat' is an armchair and cat wheeled in-one, designed to bring cats closer to their human companions. The chair design brings two worlds together and launches on Kickstarter on April 20, 2021.
The 'Loveseat' boasts an armchair for pet owners and a cat wheel for cats to use alongside their human companions. In the pet design world, it is unusual to focus on the interactions between pets and their human companions. Catham City's 'Loveseat' addresses this very issue with its sustainably made product. The chair's recycled PU cushion material is scratch-resistant to ensure that cats won't dig through the fabric.
Shipped in a DIY self-assembly bundle, the 'Loveseat' gives users the freedom to decide which side to install the wheel.
Photo Credits: designboom, kickstartertham.city
Image Credit: Designboom
Key Themes Behind This Trend
- Pet-friendly Furniture
- Catham City's 'Loveseat' shows an opportunity for a growing market in pet-friendly furniture.
- DIY Assembly
- Users may be motivated to assemble their pet furniture items as DIYs, opening room for online retail experiences with assembly instructions.
- Sustainability
- Designs could focus on sustainable materials to appeal to consumers who prioritize eco-friendliness.
Where This Applies
- Pet Furniture Industry
- Companies in this industry can learn from Catham City's product and focus on pet-human interactions to improve products.
- DIY Retail Industry
- Companies such as IKEA can leverage the success of DIY assembly furniture to offer self-assembly pet furniture to consumers.
- Eco-friendly Furniture Industry
- The use of sustainable materials in furniture design could disrupt the pet furniture industry by appealing to environmentally conscious consumers.
