The Ritz-Carlton Abu Dhabi recently launched a new catering service that allows visitors to customize the event menu of their dreams -- whether hosting an off-site or in-house luncheon or soiree.
The service is reflective of the Ritz-Carlton's brand values and is a guest offering that embodies luxury and convenience. In addition to letting consumers access its directory of in-house chefs and wait staff, the Ritz-Cartlton Abu Dhabi will also provide a housekeeping staff following events, ensuring a clean up that is seamless and hassle-free.
"The idea behind the launch of our off-site catering division was to bring the full Ritz-Carlton experience to the guest's venue of choice," says Robert Zellner, the hotel's Director of Catering and Conference Services about this new venture. Appealing to lovers of luxury, this hotel-themed catering service targets both tourists and Middle Eastern locals who seek flexibility and results when planning their next event.
What's Driving This Trend
- Customized Catering Services
- There is an opportunity for catering companies to offer personalized menu options and services to meet the specific needs and preferences of customers.
- Luxury Event Experiences
- The demand for high-end event experiences presents an opportunity for event planning companies to create luxurious and convenient offerings that embody luxury and convenience.
- Off-site Catering Solutions
- Catering companies can capitalize on the trend of hosting events at non-traditional venues by providing off-site catering services, bringing the full event experience to the customer's location of choice.
Who This Affects Most
- Hospitality
- Hotels and resorts can explore offering in-house catering services as a way to enhance their guests' experience and provide customized event menu options.
- Event Planning
- Event planners can tap into the demand for luxury and convenience by creating high-end event experiences that include customized catering services and staff to ensure seamless clean up.
- Catering
- Catering companies can expand their services to include off-site catering solutions, providing customers with the flexibility to host events at their preferred locations while delivering a high-quality dining experience.
