Healthy eating, snacking culture and convenience are converging with the new Catalina Crunch Snack Size products that tap into the brand's best-selling product varieties to encourage consumers to Snack Like It Matters, as per the company's latest campaign.
The snack products respond to the way that consumers are snacking more than ever and on the hunt for ways to snack more effectively in ways that satisfy flavor and convenience preferences. The products come in four varieties including the brand's Fruity and Cinnamon Toast Protein Cereals in single-serve pouches alongside its Protein Snack Mix in Cheddar and Traditional options.
Chief Revenue & Marketing Officer Sam Martin spoke on the Catalina Crunch Snack Size products saying, "Consumers are looking for snacks that work harder for them. More people are turning to snacks throughout the day, whether they're between meetings, commuting, traveling, or even replacing traditional meals. That's the insight behind Snack Like It Matters. We believe consumers shouldn't have to choose between incredible taste and positive nutrition, and our new Snack Size Multipacks make it easier than ever to enjoy both wherever life takes them."
Key Themes Behind This Trend
- Functional Snack Multipacks
- Single-serve formats that combine protein, flavor, and portability reflect growing demand for snacks that serve as convenient meal bridges throughout busy daily routines.
- Better-for-you Indulgence
- Flavor-forward healthy snacks are creating space for brands to challenge the tradeoff between enjoyable taste and positive nutrition in mainstream packaged foods.
- On-the-go Meal Replacement
- Rising snack frequency is reshaping eating occasions as compact, nutrient-dense products become practical substitutes for traditional meals during work, travel, and commuting.
Where This Applies
- Healthy Packaged Foods
- Brands in this category can differentiate through portion-controlled products that align wellness claims with familiar flavors and everyday convenience.
- Convenience Retail
- High-protein snack packs present retailers with shelf-ready options suited to impulse purchases from consumers seeking quick nutrition while on the move.
- Food and Beverage Marketing
- Campaigns centered on purposeful snacking illustrate how brands can reposition routine eating habits around performance, lifestyle flexibility, and health-conscious identity.
