Caterpillar, the world's leading construction equipment manufacturer, has announced the launch of its newest CAT WWR clothing collection, expanding its portfolio of streetwear offerings by capitalizing on the fashion industry's current workwear craze.
The new Fall/Winter 2021 collection boasts a variety of workwear-oriented designs that celebrate Caterpillar's heritage. The wide-ranging collection includes pullover hoodies, tye-dye t-shirts, patterned crewneck sweatshirts, oversized puffer jackets, tactile vests, work pants, and more. In addition, many of the graphics and designs included on the garments offer playful takes on construction site elements. For example, the brand introduced the 3M logo as detailing on certain pieces, playing with health and safety messaging.
The CAT WWR Fall/Winter 2021 Collection will be released through the brand's website and at Saks Fifth Avenue soon.
Image Credit: Caterpillar
What Makes This Trend Stand Out
- Workwear-inspired Streetwear
- Opportunity to create fashion-forward clothing lines inspired by workwear staples and workplace themes.
- Heritage-inspired Designs
- Opportunity to design clothing lines that celebrate a brand's heritage and legacy.
- Hazard-inspired Graphics
- Opportunity to incorporate playful takes on health and safety messaging as graphics on clothing pieces.
Sectors Adopting This
- Fashion Industry
- Opportunity for fashion brands to capitalize on the current trend of workwear-inspired streetwear.
- Construction Industry
- Opportunity for construction equipment manufacturers to expand their reach beyond traditional workwear into fashion-forward clothing lines.
- Retail Industry
- Opportunity for retailers to attract new customers by carrying workwear-inspired streetwear clothing lines.
