Lazy Oaf is a brand that's known for generating casual street style clothing that's perfect for a young demographic of consumers who are feeling at odds with the world.
This is maintained throughout its latest collection for Winter 2016, which is imprinted with slogans like "DO NOTHING," "DON'T CUT YOUR HAIR DON'T GET A JOB" and "LAZY." With this, the brand works to appeal to consumers who generally resent corporate structures and figures of authority, in other words, teens and young adults.
Throughout the causal street style clothing collection, dubbed 'Not Now,' the brand imbues the apparel with soft neutral tones, which help to accent the statement graphics that appear on most. To promote the selection, Lazy Oaf lensed an editorial that shows a male model against an urban backdrop.