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A High Fashion Transparent Bag That Looks Like a Tape

 - Jul 10, 2009   Updated: Jun 14 2011
References: chanel & luxirare
This purse is the envy of every fashionista. Its clear, cassette-like design has sprawling brand “Chanel” written on its front and back. The purse comes attached to a little metal chain to hook onto your wrist to make for easy carrying.

Although I would not usually endorse see-through accessories (as they can often be hideously tacky), this Chanel cassette purse makes this fashion faux pas a must-have.

Implications - The appropriation of antiquated technology is seen as humorous by youth demographics. This group is pervaded by a deep affinity for ironic humor. Companies looking to foster a more meaningful connection with this market should consider creating ad campaigns that are imbued with irony.