This purse is the envy of every fashionista. Its clear, cassette-like design has sprawling brand â€œChanelâ€ written on its front and back. The purse comes attached to a little metal chain to hook onto your wrist to make for easy carrying.
Although I would not usually endorse see-through accessories (as they can often be hideously tacky), this Chanel cassette purse makes this fashion faux pas a must-have.
Implications - The appropriation of antiquated technology is seen as humorous by youth demographics. This group is pervaded by a deep affinity for ironic humor. Companies looking to foster a more meaningful connection with this market should consider creating ad campaigns that are imbued with irony.