Casio Releases Hello Kitty Collaboration Baby-G
Grace Mahas — January 17, 2024 — Life-Stages
References: casio
Casio America, Inc. has unveiled a delightful addition to its BABY-G line of shock-resistant watches: the BGD565KT, a special collaboration celebrating the 50th anniversary of the iconic HELLO KITTY character from Sanrio Co., Ltd. This launch coincides with the 30th anniversary of the BABY-G brand itself, making it a double celebration for Casio.
The watch band, crafted from bio-based resin, is adorned with various expressions of HELLO KITTY from the 1970s, including her laughing, winking, and looking surprised. A standout feature is the watch's backlight, which reveals HELLO KITTY's eyes, nose, and whiskers on the LCD screen, complemented by a ribbon design on the dial to complete her look.
Technologically, the watch is equipped with features like shock resistance, 100M water resistance, a 3-year battery life, LED backlight (Super Illuminator), multi-function alarm, hourly time signal, a 24-hour stopwatch, countdown timer, and 12/24-hour time formats.
Retailing for $140, the BGD565KT-7 is available for purchase at select retailers and on Casio.com, offering a perfect blend of nostalgia and modern functionality for HELLO KITTY and BABY-G fans alike.
The watch band, crafted from bio-based resin, is adorned with various expressions of HELLO KITTY from the 1970s, including her laughing, winking, and looking surprised. A standout feature is the watch's backlight, which reveals HELLO KITTY's eyes, nose, and whiskers on the LCD screen, complemented by a ribbon design on the dial to complete her look.
Technologically, the watch is equipped with features like shock resistance, 100M water resistance, a 3-year battery life, LED backlight (Super Illuminator), multi-function alarm, hourly time signal, a 24-hour stopwatch, countdown timer, and 12/24-hour time formats.
Retailing for $140, the BGD565KT-7 is available for purchase at select retailers and on Casio.com, offering a perfect blend of nostalgia and modern functionality for HELLO KITTY and BABY-G fans alike.
Trend Themes
1. Bio-based Resin - The use of bio-based resin in the watch band presents opportunities for sustainable materials in the fashion accessories industry.
2. Collaboration Celebrations - The collaboration between brands to celebrate anniversaries opens up possibilities for unique, limited-edition products in the fashion and accessories market.
3. Iconic Character Nostalgia - Capitalizing on consumers' nostalgia for iconic characters like Hello Kitty creates potential for market success in the fashion and collectibles industries.
Industry Implications
1. Fashion Accessories - The introduction of the Hello Kitty collaboration watch creates opportunities for innovation in the fashion accessories industry by combining nostalgia and modern functionality.
2. Sustainable Materials - The use of bio-based resin in the watch band suggests potential disruptive innovation opportunities in eco-friendly materials for various industries, including fashion, accessories, and beyond.
3. Collectibles - The limited-edition Hello Kitty collaboration watch appeals to collectors, indicating potential for market growth in the collectibles industry.
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