Contemporary Collab Tailored Fashion

Casely-Hayford Joins Sunspel on a Capsule of Relaxed Designs

London-based fashion label Casely-Hayford works in collaboration with Sunspel on a new collection of goods that tap into both contributing efforts' expertise. It nods to the unstructured, yet relaxed shapes that are true to Casely-Hayford in terms of its tailoring cuts, which results in a range full of elevated and modernized traditional tailoring.

There are two jackets that join the capsule boasting unstructured cuts around the chest and shoulder detail. This alludes to a cardigan shape suitable for the season. It is also made in a boxy silhouette for a slightly relaxed straight fit and is partially lined. It is available in either single or double-breasted looks. The jacket pairs well with the two trouser options in relaxed tapered cuts in either a single pleat or elasticated waist.

Image Credit: Sunspel

Collaborative Tailored Fashion
This trend offers opportunities for brands to leverage on each other's expertise to create unique and modernized traditional tailoring.
Unstructured Cuts for Relaxed Silhouettes
This trend presents an opportunity for designers to offer relaxed and comfortable fits while still maintaining fullness and style.
Elevated Traditional Tailoring
This trend allows for the display of a more traditional and classic look while also incorporating modern and edgy elements.

Sectors Adopting This

Fashion Industry
This industry can leverage on collaborative efforts to bring new, trendy and modernized pieces to their customers.
Luxury Fashion Industry
This industry can create high-end designs that incorporate traditional and modern elements of tailoring to meet customer preferences.
Retail Industry
This industry can offer various styles of tailored pieces that cater to different customer preferences, from traditional to modern.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 25%
Freshness 12%