Although celebrating a marriage has been a long existing tradition, rejoicing for a divorce is a modern affair and the Casa Velas Divorcee Package understands the desire for it perfectly.
Casa Velas is a hotel located in Puerto Vallarta and is offering a full package for divorcees which include a goodbye party to your wedding ring which is appropriately placed in a coffin. The Casa Velas Divorcee Package also includes hotel stay for you and your five friends, "a jewelry consultation to redesign your ex-engagement ring" as well as "a VIP night on the town" among other fun things only divorcees get to do, according to hotelchatter.com.
Maybe the mantra of "being single is more fun" really is true after all.
Implications - Modern consumers are looking for ways to celebrate all aspects of their life. Services that cater to occasions not usually celebrated attract those shoppers who aren't afraid to express themselves. Companies could further develop more of these unconventional ideas in order to attract more customers.