With the goal of reducing driving deaths, JWT Argentina created a campaign with cars crashing within parts of the human body. Placed inside organs and cells, blood cells and other microbes are portrayed as cars being wrecked. Accompanying the striking images is a warning. The ad states "The leading cause of death among people under 35 is not a disease. Drive Safely."
The series of ads used kidneys, cells and skin. Each of the illustrations has a series of cars in the motions of crashing as if each stage of the disaster was frozen in time. The print ad using skin has a car flipping over off a cliff while the ad with a kidney has two cars crashing into each other. Whether the accident was on an organ or cell, the message of safe driving is very clear throughout all the ads.
Key Themes Behind This Trend
- Anatomical Advertising
- Disruptive innovation opportunity: Explore the use of anatomical visuals in advertising campaigns to grab attention and drive awareness.
- Safety Messaging
- Disruptive innovation opportunity: Develop creative ways to communicate safety messages to target audiences, emphasizing the importance of safe driving.
- Visual Storytelling
- Disruptive innovation opportunity: Harness the power of visual storytelling techniques to convey impactful messages and engage viewers.
Where This Applies
- Advertising
- Disruptive innovation opportunity: Integrate creative and unconventional approaches in advertising campaigns to attract and captivate audiences.
- Automotive
- Disruptive innovation opportunity: Introduce innovative safety features and technologies in vehicles to reduce driving deaths and promote safe driving habits.
- Healthcare
- Disruptive innovation opportunity: Collaborate with healthcare organizations to develop creative campaigns that raise awareness about preventable causes of death and promote healthier lifestyles.
