Alarm clocks are increasingly an element of design, and gadgets ripe for innovation, ranging from the functional to the aesthetic. Not only does the carpet alarm blends into a bedroom's decor, it requires the sleeper to get out of bed and stand on it to turn it off.
It's a fantastic gizmo because it requires more physical effort than simply switching off a standard alarm, increasing the likelihood the user will actually get out of bed.
Implications - I say, if you still don't find this effective enough, you should put the switch to turn off the alarm as far away from you as possible, perhaps in the corner of your room.
Then you truly will be able to benefit from the product's gifts.