This series of images for the Carly Hunter 'Apollo' Spring/Summer 2010 lookbook is stunning. Photographer Traianos Pakioufakis has done quite a job of transforming this contemporary clothing collection into something trippy and transcendent. The first three shots in particular remind me of a Rorschach inkblot test.
Check out more images of the Carly Hunter 'Apollo' lookbook for Spring/Summer 2010, and keep clicking for more otherworldly lookbooks.
Implications - Businesses that use lookbooks to show off their products give potential consumers a peek at what the designer of the product intended. The featured Rorschach lookbook lets the consumer know that the collection is dark and mysterious. The beauty of a lookbook is the fact that it has endless possibilities and can be used to promote absolutely any item.
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