Quattrocento, an Italian eyewear retailer with an online delivery distribution model, has developed cardboard frames to help its consumers make a decision on their glasses while saving itself money in the process. Rather than sending actual glasses that consumers can return if they aren't happy with them, Quattrocento created what it calls the paper try-on: sets of cardboard frames shaped exactly like the proper frames that the company sells.
For consumers, the cardboard frames achieve essentially the same thing as a real pair of glasses, letting them test for fit and style. And for Quattrocento, the paper try-ons save money in many different ways. They limit the amount of inventory that the company needs to keep (since they don't need to save a stock of demo glasses,) and the also eliminate the need to spend money on return shipping.
What's Driving This Trend
- Delivery Distribution Model
- The cardboard demo eyeglasses trend enables businesses with a delivery distribution model to save costs and resources by creating paper try-ons.
- Paper Try-ons
- The trend of using paper try-ons for eyewear allows businesses to replicate the try-on experience for customers without needing to provide physical inventory.
- Sustainable Packaging
- The trend of using cardboard frames for demo eyeglasses indicates a shift towards sustainable packaging solutions for the retail industry.
Who This Affects Most
- Eyewear Retail
- The cardboard demo eyeglasses trend provides an opportunity for eyewear retailers with an online distribution model to save costs while providing customers with a try-on experience.
- E-commerce Industry
- The trend of using paper try-ons for eyewear fits perfectly into e-commerce's commitment to sustainable and cost-effective business practices.
- Packaging Industry
- The trend of using cardboard frames for demo eyeglasses signals an opportunity for packaging companies to promote sustainable packaging solutions that meet the needs of businesses and consumers.
