Paperpod has come out with a great way to recycle cardboard and produce amazing playhouses for kids to play in. Play all day and then fold them up and store them away in a closet.
Implications - Pieces like the Paperpod playhouse appeal to the growing eco-conscious consumer demographic. For these particular people, environmental concerns are of the utmost importance. Thus, these consumers seek ways to help the planet in every purchase they make, including their children's toys, their food and even their clothing. This opens an array of opportunities for those in all industries to create a line of environmentally friendly products, expanding into a whole new demographic.