These car travel ads from Audi show layers upon layers of stamps with pictures of mountains, rivers and deserts on them—all of which being places that an Audi Quattro could handle with ease. The fine print on the stamps shows that they're from countries all over the world, showing that adventure is possible anywhere.
The images are stitched together in one giant photo montage, also forming the shapes of the places that are shown in the pictures. Off to the right hand side on each of the ads, a small stamp featuring the Audi Quattro is shown, ready to make the trek up mountains, through rivers and across deserts. The creative print ads were developed for Audi by the Y&R agency in Dubai.
What's Driving This Trend
- Car Travel Ads
- Opportunity to explore new creative ways to showcase travel destinations and connect them with automotive brands
Who This Affects Most
- Automotive Advertising
- Potential for innovative campaigns that combine imagery of scenic destinations with vehicles for a sense of adventure and capability
