Ever since DC Entertainment and Warner Bros announced a 'Wonder Woman' movie, it was only a matter of time until Marvel followed suit; they did so with 'Captain Marvel.' Set to hit theaters in 2018, Captain Marvel will be the first female character in the Marvel Universe to get her own movie. Although people probably had their money on Black Widow, her time has yet to come.
In an effort to diversify their lineup, Captain Marvel hasn't been their only surprising announcement. In addition to passing the power of Thor to a woman, Captain America is set to pass his shield over to longtime ally Sam Wilson, a black man. Not to mention that Black Panther will also be getting his own movie in 2017.
What Makes This Trend Stand Out
- Female Superhero Films
- Opportunity for disruptive innovation in the film industry by focusing on female superheroes as lead characters.
- Diversification of Superhero Lineup
- Potential for disruptive innovation in comic book industry by introducing diverse characters and passing on established roles to underrepresented groups.
- Expansion of Marvel Universe
- Disruptive innovation opportunity in expanding the Marvel Universe by giving standalone movies to lesser-known characters like Captain Marvel and Black Panther.
Sectors Adopting This
- Film Industry
- Opportunity for disruptive innovation in the film industry by creating and promoting more female-led superhero films.
- Comic Book Industry
- Opportunity for disruptive innovation in the comic book industry by introducing more diverse characters and storylines.
- Entertainment Industry
- Disruptive innovation opportunity in the entertainment industry by expanding the Marvel Universe and exploring storytelling possibilities with lesser-known characters.
