Tom Sachs Introduces the Second Iteration of the Caprice Owner's Manual
References: tomsachs.org & highsnobiety
Designer Tom Sachs originally launched his first 'Caprice Owner's Manual' at the end of 2013 and follows up six years later with the recent debut of the second iteration. The newest manual went through an editing process performed by Serena Smith and features captivating photography works by the likes of Leeta Harding, Chris Beeston, Attilio Maraznzano, Genevieve Hanson, and Tom Sachs.
Tom Sachs also serves as the primary subject of the interview in the page -- the book is 64 pages in total and designed by Sachs himself, alongside Beeston and Smith. There are a limited amount of books produced and were bound and printed by Bestype, exclusive to only 300 copies in color and are now available for purchase online at Tom Sachs.
Tom Sachs also serves as the primary subject of the interview in the page -- the book is 64 pages in total and designed by Sachs himself, alongside Beeston and Smith. There are a limited amount of books produced and were bound and printed by Bestype, exclusive to only 300 copies in color and are now available for purchase online at Tom Sachs.
Trend Themes
1. Artistic Owner Manuals - Opportunity to create artistic owner manuals that can serve as both functional and aesthetic pieces for car enthusiasts.
2. Limited Edition Books - Potential for limited edition books to become collector's items and generate exclusivity for brands.
3. Customized Branding - Increasing demand for uniquely branded owner manuals that reflect the brand's identity and resonate with customers.
Industry Implications
1. Automotive - Automotive companies can integrate artistic owner manuals as a way to offer luxury experiences to their customers.
2. Publishing - Publishing companies can tap into the market of limited edition books and collaborate with designers and artists.
3. Graphic Design - Increased demand for unique and aesthetically pleasing owner manuals presents an opportunity for graphic designers to showcase their skills.
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