The Canon CN20x50 is a camera equipped with a 4K-compatible lens targeted towards sport and wildlife television production. It boasts a huge focal length range that lets you get closer to the action.
The Canon CN20x50 is designed to be used as a portable lens for broadcast productions using either HD, Ultra HD or 4K video. It is equipped with weather-proof and shock-proof construction and is compatible with super 35-mm cameras. It also bears a 12-pin serial connection which allows it to be connected to conventional broadcast equipment.
However, the main attraction of this lens is its massive focal length range; it can cover 50-1500 mm taking into account its extender.
The Canon CN20x50 will go on sale in the first quarter of 2015, and will cost around $78,000.
Why This Trend Is Growing
- Long-range Cameras
- Disruptive innovation opportunity: Develop long-range cameras with improved zoom capabilities for sports and wildlife productions.
- Portable Broadcast Lenses
- Disruptive innovation opportunity: Create more portable and weather-resistant lenses for broadcast productions.
- 4k-compatible Equipment
- Disruptive innovation opportunity: Develop more affordable 4K-compatible equipment for broadcast and film productions.
Industries Being Reshaped
- Sports Broadcasting
- Disruptive innovation opportunity: Use long-range cameras for sports broadcasting to offer viewers a closer view of the action.
- Wildlife Production
- Disruptive innovation opportunity: Develop long-range cameras for wildlife production to capture up-close footage without disrupting animals.
- Broadcast Equipment Manufacturing
- Disruptive innovation opportunity: Create more portable and durable weather-resistant 4K-compatible lenses and equipment for broadcast productions.
