British creative communications agency Canoe has been working with iconic shoe brand New Balance for many years. The American shoe company has an exclusive shoe factory in the small town of Flimby, England. In this factory, they make the 'Made In England' collection of New Balance kicks, which are much more valuable and even very hard to obtain sometimes.
Canoe decided to put an interesting twist in their promotions of New Balance in England and was inspired on the idea of the famous factory in Flimby. The creative team at Canoe took a group of New Balance shoe boxes and crafted them to resemble the shoe factory.
It was an awesome feat for the guys at Canoe to use only shoe boxes to make an almost exact replica. Well done!
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