British creative communications agency Canoe has been working with iconic shoe brand New Balance for many years. The American shoe company has an exclusive shoe factory in the small town of Flimby, England. In this factory, they make the 'Made In England' collection of New Balance kicks, which are much more valuable and even very hard to obtain sometimes.
Canoe decided to put an interesting twist in their promotions of New Balance in England and was inspired on the idea of the famous factory in Flimby. The creative team at Canoe took a group of New Balance shoe boxes and crafted them to resemble the shoe factory.
It was an awesome feat for the guys at Canoe to use only shoe boxes to make an almost exact replica. Well done!
What's Driving This Trend
- Sustainable Packaging
- The use of shoe boxes for creative purposes could spark a trend towards using packaging in innovative and sustainable ways.
- Brand Homage
- Taking inspiration from a brand's manufacturing process or history can create new opportunities for unique and engaging promotions.
- Do-it-yourself Design
- Consumers may be inspired to create their own designs and products using familiar materials in unconventional ways.
Who This Affects Most
- Branding and Advertising
- Using unusual materials or processes in advertising campaigns could create buzz and generate interest for a brand.
- Packaging
- Creative approaches to packaging design can lead to more sustainable and engaging product solutions.
- Retail
- Retailers could benefit from offering DIY design workshops or materials, catering to consumers who want to create their own unique products.
