Fashion label Drôle de Monsieur draws inspiration from the Cannes Croisette for the Spring/Summer 2021 season. The brand is influenced by the beaches by the St Tropez and the rich lavender fields in Grasse. This is translated through the clothing designs for the warmer seasons to come this year.
The lookbook that showcases the seasonal designs takes on a Victorian theme, taking place on the Côte d’Azur. The minds behind this include the collaborative works of Maxime Schwab and Dany Dos Santos. The wide range of classic silhouettes welcome the season as there is a strong selection of collared shirts. Notably, these shirts are detailed with patterns that are inspired by the warm season, done in a lightweight material to ensure breathability.
Image Credit: Drôle de Monsieur
Key Themes Behind This Trend
- Beach-inspired Spring Fashion
- Fashion labels can draw inspiration from beaches and coastal areas to create unique and seasonal clothing designs.
- Victorian-themed Lookbooks
- Apparel companies can take inspiration from different eras and create visually appealing and thematic lookbooks for their seasonal collections.
- Patterned Lightweight Shirts
- Companies can experiment with lightweight and breathable materials for their seasonal shirts while incorporating unique patterns and designs to differentiate themselves from competitors.
Where This Applies
- Fashion Retail
- The fashion industry can explore how they can create unique seasonal clothing lines to better cater to the specific seasons and places while capturing distinct designs and inspirations.
- Fashion Photography
- Fashion photographers and studios can experiment with different thematic and visually appealing location-based photo shoots to showcase apparel collections and capture potential consumers' attention.
- Textile Manufacturing
- Textile manufacturers can experiment with making more lightweight and breathable materials to cater to seasonal clothing designs while also ensuring comfort and durability for consumers.
