The new Wienerschnitzel Candy Sundaes have been introduced by the brand as a new branded ice cream confection that will satisfy consumers looking for a different way to satisfy their sweet tooth. The sundaes come in three varieties including Oreo Cookie, M&M's and Reese's Peanut Butter Cups, which have all been added on top of the ice cream treats as a garnish. The dessert consists of the brands Tastee Freez soft serve ice cream mixed with hot fudge before being topped to create a distinctly balanced texture profile.
The Wienerschnitzel Candy Sundaes are only available for a limited time from participating locations nationwide alongside the now-permanent Candy Shakes that were first introduced in 2017.
Image Credit: Wienerschnitzel
Key Themes Behind This Trend
- Branded Candy-themed Desserts
- Opportunity for collaborations between food and candy brands to create unique and novel desserts.
- Limited Time Offerings
- Creating time-sensitive promotions can increase customer urgency and sales.
- Balanced Texture Profiles
- Texture-based innovation can differentiate products and create unique sensory experiences.
Where This Applies
- Food and Beverage
- Companies can collaborate with candy manufacturers to create new dessert products.
- Fast Food
- Fast food chains can introduce limited time dessert offerings to increase sales and customer engagement.
- Ice Cream
- Innovations in texture and flavor can create novel sensory experiences in the ice cream industry.
