Colorful and quirky, the Candy & Plastic 'Positive' editorial embraces the playfulness that often comes with the spring and summer season. As soon as the weather warms up and the sun comes out, people begin to shake off their moodiness as though it were a winter jacket and embrace their silly sides. In this way, the photoshoot is aptly titled. People are much more positive during the summer season.
The Candy & Plastic 'Positive' editorial was shot by photographer Ala Wesolowska. It stars Aneta of Rebel Models. The brunette beauty was outfitted in a bright wardrobe filled with picks from the likes of Kenzo, Trussardi and Pinko by stylist Maciej Budek. Beauty artist Ela Przygoda finished her look.
Key Themes Behind This Trend
- Colorful Editorials
- There is a disruptive innovation opportunity for magazines and publishers to embrace the colorful and playful editorials and showcase them in their publications
- Positive Photography
- Professional photographers can create positive and playful photoshoots to showcase the summer season and attract more clients
- Playful Fashion
- Fashion designers and retailers can design and showcase playful, colorful outfits and accessories that can attract the market during the summer season
Where This Applies
- Publishing
- Publishing industries can incorporate the playful photoshoots to create colorful editorials and gain more readership
- Photography
- Professional photographers can offer playful and positive photoshoots to their clients and become unique and more attractive in the market
- Fashion
- Fashion brands and retailers can design playful, colorful outfits to attract the market and increase sales during the summer season
