Peppermint Whoopie Pies

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This Classic Recipe is Filled with Crushed Candy Canes for the Holidays

— December 7, 2015 — Lifestyle
Lifestyle blog Baking Bites creatively transforms the classic recipe of whoopie pies into a seasonal version featuring crushed candy canes as well as peppermint extract to encompass the atmosphere and flavors of the colder season.

These homemade whoopie pies are made using a slew of standard baking ingredients including sugar, eggs, cocoa powder, flour and oil to create the chocolate cake sponge. The cake is then topped with a refreshing peppermint frosting to create a sandwich. Then the icing is coated in crushed candy canes for added holiday color and flavor.

Customizing classic recipes for holiday seasons is a simple way brands can rebrand a food that is already well-establish as a favorite as a new product.

Trend Themes

  1. Holiday-themed Recipes — Disruptive innovation opportunities include incorporating unique flavors and ingredients into traditional recipes to create seasonal versions.
  2. Customization in Food Branding — Disruptive innovation opportunities lie in rebranding well-established favorite foods with a holiday twist to attract new consumers.
  3. Creative Baking Techniques — Disruptive innovation opportunities exist in exploring creative ways to incorporate unique ingredients and flavors into baked goods.

Industry Implications

  1. Food and Beverage — Disruptive innovation opportunities can be found in the food and beverage industry by creating seasonal versions of established products.
  2. Recipe Development — Disruptive innovation opportunities arise in the recipe development industry by exploring new flavor combinations for traditional desserts.
  3. Holiday Baking Supplies — Disruptive innovation opportunities exist in the holiday baking supplies industry by introducing new products that cater to seasonal baking trends.
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