A German company by the name of Burstner has gone ahead and unveiled a camper van concept that is designed to make it easier than ever for people to enjoy a luxurious experience on the go.
The inside of the Harmony 3 glamping van resembles that of an expensive home rather than a camper van. Some of the luxuries on show include an ultra-modern kitchen complete with an embedded coffee machine and see-through wine case, not to mention a television, drop-down queen-sized bed and the inclusion of the Amazon Alexa voice assistant to help you control lighting and entertainment.
While camper vans may have emerged as a way for people to get out into nature, the fact of the matter is there's a growing market for people who want to take their creature comforts and luxuries with them even when they're away from home, which is precisely the demographic that this camper van concept is targeted towards.
Why This Trend Is Growing
- Luxury Glamping Vans
- Burstner's Harmony 3 concept sets a new standard for luxurious camper vans that provide an at-home experience on the go, catering to the growing market of luxury travel.
- High-tech Road Trips
- The Harmony 3's embedded coffee maker, see-through wine case, and voice assistant show potential for the integration of more high-tech amenities in camper vans.
- Mobile Smart Homes
- The ultra-modern interior and Amazon Alexa integration in the Harmony 3 concept camper van suggest the market for mobile smart homes is growing.
Industries Being Reshaped
- Automotive Industry
- The luxury camper van market is expanding and presents opportunities for innovative automakers to design and manufacture high-tech, upscale camping vehicles.
- Hospitality Industry
- The increasing demand for luxurious travel experiences also creates opportunities for hotels and resorts to offer unique camping experiences with all the amenities of a five-star hotel.
- Home Automation Industry
- As the demand for high-tech amenities in camper vans grows, there is potential for the home automation industry to expand to the mobile home market and develop more intuitive and convenient technologies for on-the-go living.
