This is the 'Drops' chair by Camilla Hounsell Halvorsen. The chair is comprised of an inner tube that's been wrapped in recycled upholstery.
The inner tube naturally conforms to the user's shape, and the 'Drops' chair can even be removed from its legs to make a floor cushion.
Implications - The green movement that has taken over the market as of late as called companies and designers to innovate in new ways. This chair by Camilla Hounsell Halvorsen is a great example, as the designer used recycled materials in an inventive way in order to produce something truly unique. This is beneficial as it creates a positive brand image and calls for more creative thought.