Cambridge Audio, a company specializing in high-end audio equipment, has announced the launch of two new record player models, the Cambridge Audio Alva TT V2 and the Alva ST.
According to the company, both models come built with cutting-edge Bluetooth aptX HD audio codec, a unique technology that enables switchable hi-res wireless streaming. Other notable features of the two turntables include a built-in phono stage, vibration-absorbing EVA foam lining, and a high-output MC cartridge. In addition, the units boast a new tonearm design that features a detachable die-cast aluminum shell, allowing users to easily swap out parts.
However, the main distinguishing element between the two turntables is the tech that is used to power them. The Alva ST is a belt-driven model with a 645.3-gram die-cast aluminum platter. In contrast, the Alva TT V2 is a direct drive with a 2,200-gram platter made from Polyoxymethylene.
Image Credit: Cambridge Audio
What's Driving This Trend
- Hi-res Wireless Streaming
- The technology used in Cambridge Audio's new turntables suggests that high-quality wireless streaming options will be a disruptive innovation in the audio equipment industry.
- Detachable Tonearm Designs
- The new tonearm design in Cambridge Audio's turntables suggests that interchangeable and detachable components will be a disruptive innovation in the turntable manufacturing industry.
- Vibration-absorbing Materials
- The use of EVA foam lining in Cambridge Audio's new turntables suggests that vibration-absorbing materials will be a disruptive innovation in the high-end audio equipment industry.
Who This Affects Most
- Audio Equipment Manufacturing
- Companies in the audio equipment manufacturing industry can explore integrating hi-res wireless streaming and detachable tonearm designs into their products as a disruptive innovation.
- Turntable Manufacturing
- Manufacturers in the turntable industry can explore the use of vibration-absorbing materials in their products as a disruptive innovation.
- High-end Audio Equipment Retail
- Retailers in the high-end audio equipment industry can leverage the increasing demand for new and innovative turntable features, such as hi-res wireless streaming and detachable tonearms, as a disruptive innovation opportunity.
