The Calvin Klein Fall/Winter 2014 menswear collection features a ton of head-to-toe looks in a singular color, but the collection is far from boring. The collection revisits a militaristic theme with items like bomber jackets, backpacks and uniform-like outfits. However, the rigidity of the military influence is lightened with fluid lamé pants, which look like fabrics made from liquid metals like gold, silver and bronze.
Some of the most standout pieces from the menswear Calvin Klein collection include overly large sweatshirts with words like “Obsession,” “Eternity” and “Escape” subtly imprinted on them. The words are a nod to several of its fragrances and these sweatshirts are sure to be hot ticket items that will be quickly snapped up from the stunning Ready to Wear collection.
What's Driving This Trend
- Monochromatic Fashion
- Disruptive innovation opportunity: Develop new fabric technologies that create unique monochromatic looks with different textures and finishes.
- Militaristic Themes
- Disruptive innovation opportunity: Integrate military influences into other fashion categories, such as women's wear or accessories, to create new and unexpected styles.
- Word-imprinted Apparel
- Disruptive innovation opportunity: Use word imprints on apparel to create personalized and customizable fashion statements.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Apply the monochromatic trend to high-end designer brands to create exclusive and luxurious products.
- Textile
- Disruptive innovation opportunity: Develop advanced textile printing techniques to create intricate word imprints on fabrics.
- Fragrance
- Disruptive innovation opportunity: Collaborate with fashion brands to create fragrance-inspired apparel designs that appeal to consumers looking for unique and meaningful fashion choices.
