To promote the new Calvin Klein 'Encounter' men's fragrance, the fashion brand has created a dark and sensual film featuring True Blood star Alexander Skarsgård and supermodel Lara Stone.
Skarsgård, the face of the Encounter fragrance, appears in the commercial as well as the campaign's digital portion, which includes animated GIFs on the dedicated website that tell the story of the romantic encounter. Created by the brand's in-house agency Baron + Baron, along with CRK and AKQA, the Calvin Klein 'Encounter' campaign also includes an interactive element. Visitors to the website can participate in a virtual journey to unlock challenges, says Popsop, and those who successfully unlock the challenge will be entered to win different prizes, which vary by country.
Mysteriously Romantic Fragrance Films
More Stats +/-
Glam Rock Perfume Ads
Rocking Designer Perfume Ads
Seductively Explosive Campaigns
Impassioned Perfume Ads
Norse God Scent Enhancers
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.