The California fires are passing north of Los Angeles, and they're definitely leaving reminders of their presence. But Dan Blank has found something rather pretty about the fires, creating a short zen-like time-lapsed video of the smoke.
The video from Dan Blank is an interesting documentation of the California fires, not showing the destruction but instead the simple sight of the smoke clouds.
Implications - With the war in the middle east, society is trying to find the beauty in devastation, no matter how small. By taking what is potentially a harmful situation and finding an angle that produces charm and elegance, companies have the ability to find profit in even the most devastating circumstances.