Carrie Underwood recently announced that her Calia activewear line will now include bathing suits that are both stylish and functional. With summer just around the corner, the new line is perfect for those looking to replace their tattered old swimwear.
Underwood's new bathing suits are available as part of her existing Calia activewear line. The collection includes a wide variety of pieces that range from bikini tops and bottoms to full-coverage swimsuits. The collection also includes cover ups and more functional pieces such as rash guards and swim shorts. In fact, each piece in the collection is designed for functionality and coverage, so that the wearer never has to fear that their swimsuit might slip off in the water.
The collection is ideal for consumers who are looking for swimwear that will stay in place no mater what beach activity they may be up to.
What Makes This Trend Stand Out
- Functional Swimwear
- Opportunity for incorporating functionality and coverage into swimwear design to cater to consumers seeking reliable and secure swimwear options.
- Expanded Activewear Lines
- Chance for activewear brands to expand their offerings by including swimwear collections, tapping into the growing market of consumers seeking stylish and practical activewear.
- Cover-up and Rash Guard Trends
- Opportunity to capitalize on the rising popularity of cover-ups and rash guards as fashionable and protective accessories in swimwear collections.
Sectors Adopting This
- Activewear
- Activewear brands can leverage their existing infrastructure and expertise to expand into swimwear, establishing a comprehensive line of functional and stylish activewear for consumers.
- Swimwear
- Swimwear brands can innovate by incorporating functional features and designs that prioritize coverage, providing reliable and secure swimwear options for consumers.
- Fashion Retail
- Fashion retail brands and stores can explore partnerships and collaborations with swimwear and activewear brands, offering a diverse range of swimwear options to keep up with consumer demand for functional and fashionable beachwear.
