There's little more relieving than the felling of coolness on sunburnt skin -- a notion that's playfully captured in this Calendulan Sun campaign.
The spray-on product that promises to soothe the symptoms of epidermal UV injuries gets noticed like no competitor in this single print ad. The Roorda Reclamebureau advertising agency of Amsterdam chose to picture, quite intelligently, a single swimsuit-clad female with a painfully red sunburn. Upon applying the assuaging spritz, the girl is instantly encased in an massive ice cube from her neck to her ribcage, and from shoulder to shoulder. One can imagine how nice this would feel against raw damaged skin, which makes this Calendulan Sun campaign with its beach babe muse a definite success.