Dog dressed like people is nothing new, but I have never seen as much canine cool as there is on display, in the A Bathing Ape Dog Store collection.
Dog loving hipsters and streetwear afficianados rejoice, the A Bathing Ape Dog Store feature a wide array of super cool clothing and apparel for man's (or woman's) best friend. Dog hoodies, BAPE bandannas and doggies beds are all part of this unique collection.
Implications - Consumers are trying to personalize all aspects of their lives. Products that allow owners to make their pets unique are appealing to those who want to differentiate themselves. Companies could come out with more of these items in order to appeal to a wider audience.