The Cadence Vacuum Cleaner Mercury 600 ad campaign illustrates the ripple effect that shedding pets can have in the home. Although it focuses specifically on the pet itself, reading, "Keep your pet the same size," there is also an indirect message that embraces the fact that fur can be a slippery slope in living spaces.
Conceived and executed by Heads, an ad agency based in Sao Paulo, Brazil, the Cadence Vacuum Cleaner Mercury 600 ad campaign was art directed by Silvio Medeiros and Pedro Galdi with copy by Gabriel Sotero. The adorable images, which show the pets on their backs as fur outlines ripple out from them, were created by Zombie Studio. It is a campaign that specifically appeals to pet owners.