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Cadbury Opens Delicious Attraction Featuring Past Campaigns

 - Aug 19, 2009
References: visitbirmingham
Chocolate manufacturer Cadbury has opened a tasty new ‘Advertising Avenue’ zone at its Birmingham attraction Cadbury World. The zone allows visitors to take a nostalgic and retro walk through time in the life-sized chocolate street taking a peek through the windows along the way.

Visitors begin their journey of Cadbury’s iconic advertising through a wall of ‘melted chocolate,’ finding out the part that advertising has played in the success of Cadbury.

The adverts include posters from the turn of last century to Cadbury Creme Eggs who know they’re ‘here today, goo tomorrow.’

Visitors can also play the interactive Milk Tray game to see if they can race a car and boat to the waiting lady and view Wispa adverts from the 1980s as well as see the Cadbury Flake girl has changed over the last 50 years.

Advertising Avenue ends with an animatron of the Drumming Gorilla, the Cannes Lion-winning ad.