The Cadbury Easter Cupcakes from Premier Foods have been announced as a dessert indulgence for consumers to enjoy this spring that offers a new twist on some classic chocolate confections. The cupcakes come in packs of 12 and come in two varieties including Creme Egg and Mini Eggs, which are both made with the namesake chocolate treats from Cadbury. This positions them as a flavorful alternative or complement to traditional Easter chocolates that are sure to delight consumers of all age ranges.
Speaking on the new Cadbury Easter Cupcakes, Convenience Channel Director at Premium Foods Steve Kelly explained, "We know Easter is a great occasion to be sharing treats with family and friends, and this year is no different. Our new product launches sit alongside our existing family favorites, and will help retailers to bolster their sales around this key seasonal occasion.”