Cadbury Creme Egg Twisted Gets Arrested in Ads

 - Jun 30, 2009   Updated: Aug 26 2011
References: cremeeggtwisted & adsoftheworld
Cadbury Creme Eggs have gone wild in their new campaign. The Cadbury Creme Eggs have now been twisted into a bar instead of in their normal oval shape. The three advertisements show “goo on the loose” by arresting, tackling and restraining the uncooperative chocolate treat.

The outlaw route is an odd one to take when marketing a candy bar, but I feel like personifying this Creme Egg bar is innovative and badass.

Implications - With so many products on the market, many consumers are overwhelmed with potential purchases and feel disconnected with the goods they buy. Using marketing strategies with emotional appeal is a great way to re-instill a relationship between consumer and product, and ensure further loyalty to brands in the future.