The Cadbury Australia Roll Pack campaign plays with YouTube in a very creative way. Cadbury changed the shape of the player for its campaign videos, which is a small collection of silly comedic shorts.
A hamster running on a wheel, a man in a dog costume running on that same wheel, and a dog and a bird duo play basketball -- these are all the entertaining shorts in the campaign. The Cadbury Australia Roll Pack campaign paired a great idea with some image manipulation -- very cool.
What's Driving This Trend
- Interactive Video
- Opportunity to create interactive video experiences by manipulating video shapes and player design.
- Creative Advertising
- Potential for innovative and attention-grabbing advertising campaigns that play with conventional video formats and engage viewers in a unique way.
- Branded Content
- Growing trend of using branded content to create engaging and memorable experiences that resonate with the target audience.
Who This Affects Most
- Marketing and Advertising
- Disruptive innovation opportunity for marketers to explore new ways of engaging consumers through interactive and creative video campaigns.
- Film and Entertainment
- Potential for filmmakers and content creators to push boundaries by experimenting with video shapes and player design to enhance storytelling and captivate audiences.
- Food and Beverage
- Innovative opportunities for food and beverage brands to create playful and entertaining campaigns that leave a lasting impression on consumers.
