This hilarious commercial for Personal Mobile from Buenos Aires has a young man ready to have a cactus removed from his rear-end, just so he can "sit down" and chat online with his friends.
Thanks to Personal Mobile, he does not need to go through with the surgery because he can chat and text "on his feet" allowing the family’s cactus behind heritage to continue.
I love the overly dramatic roadway look and feel of the commercial. The ad was created by advertising agency Santo, Buenos Aires with creative direction by Maximiliano Anselmo, Luigi Ghidotti and Sebastian Wilhelm. The copy was written by Matias Ballada.
Prickly Rear Preservation
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'Personal Mobile' Saves Family's Cactus Behind Heritage
- By: Vincent SaleraMar 11, 2009