Cabela's Hunting Commercial Shows an Appreciation for Nature

 - Feb 26, 2013
References: cabelas & adweek
In Cabela's hunting commercial, nature is presented as the most common place on earth.

Several scenes paint a wonderfully serene picture of the great outdoors and aims to encourage people to visit Cabela's hunting stores to pick up the gear they need to enjoy it. The concept of the commercial is to present nature as an all-encompassing space that is involved in everything you do. To achieve this, the commercial mixes visually captivating cinematography with pointed and themed captions like "It's in your forever."

This commercial features no dialogue whatsoever. Instead, it is a silent commentary about man's relationship with nature. It shows men in different hunting and fishing situations and creates a euphoric feeling surrounding the sport of hunting. Instead of presenting the sport as a high-intensity clash with nature, this commercial positions it as an honorable way to interact with our surroundings.