As if the Internet hype for The Weeknd wasn’t enough, Fader just released this ‘By The Numbers: The Weeknd’s Thursday’ infographic to further propel the emerging Toronto R&B singer into greater stardom. The clever chart breaks down Abel Tesfaye’s efforts into categories like 'Downer Namechecks' and 'Seconds of Crying on The Birds Part 2.' Fans of the new mixtape will surely appreciate all this chart has to provide.
My favorite statistic in the ‘By The Numbers: The Weeknd’s Thursday’ infographic is the balloon count, which illuminates to readers how many balloons are present on the cover of the Weeknd’s first and second mixtapes.
Implications - Consumers in first world nations no longer process information the way they used to due to technological advancements speeding up people’s information absorption. Corporations looking to disseminate their information in a manner more suitable to North American audiences may consider using infographics as the images, numbers and text presented in these charts are concise and direct.