'Buy My Face' was invented by two British students named Ross Harper and Ed Moyse as a way to pay off their massive student debt. Their total debt had amounted to a whopping total of $80,000 when the pair decided to start selling their faces as advertising space.
Every day the two paint their faces with whatever advertisements they have been paid for and even make a short video promoting the company. In the beginning, they were only charging one dollar and fifty cents but with popularity booming that price has risen all the way to $600. Harper and Moyse say that they will shut down their operation when their loans are payed off to pursue other entrepreneurial activities.
What's Driving This Trend
- Facevertising
- By selling their faces as advertising space, 'Buy My Face' demonstrates the trend of facevertising as a unique way to fundraise and pay off debt.
- Student Debt
- 'Buy My Face' highlights the ongoing trend of students exploring unconventional means, such as facevertising, to pay off their ever-increasing student debt.
- Entrepreneurial Pursuits
- The creators of 'Buy My Face' exemplify the trend of young entrepreneurs utilizing innovative ideas, like facevertising, to gain financial independence and pursue new ventures.
Who This Affects Most
- Advertising
- 'Buy My Face' introduces a disruptive innovation opportunity for the advertising industry with the emergence of facevertising as a unique and attention-grabbing marketing method.
- Education
- The concept of facevertising, as a means to tackle student debt, presents an opportunity for the education industry to explore alternative ways of financing higher education and reducing the burden of student loans.
- Entrepreneurship
- The success of 'Buy My Face' showcases a disruptive innovation opportunity within the entrepreneurship industry, encouraging aspiring entrepreneurs to think outside the box and explore unconventional business models.
