What is the trend of digital sacrifice?

Opportunity for disruptive innovation in creating campaigns or initiatives that involve influencers sacrificing their digital lives for a cause.

What is the trend of digital activism?

Opportunity for disruptive innovation in leveraging social media platforms and influencers to raise awareness and funds for social causes.

What is the trend of mobile donations?

Opportunity for disruptive innovation in developing mobile donation platforms that allow instant scanning and donation through barcodes.

What are the implications for the nonprofit industry?

Opportunity for disruptive innovation in the nonprofit sector to engage with influencers and utilize social media for fundraising and awareness campaigns.

What are the implications for the social media marketing industry?

Opportunity for disruptive innovation in social media marketing strategies that involve influencers sacrificing their digital presence to support a cause.

What are the implications for the mobile payment industry?

Opportunity for disruptive innovation in the mobile payment industry by creating seamless and user-friendly scanning and donation experiences through barcodes.

Social Media Sacrifices : Buy Life

Social Media Sacrifices

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Charitable Live-Marketing Campaigns Image 1

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Celebs Offer Up Their Digital Lives for the Buy Life Campaign

Regan Canie — November 30, 2010 — Celebs

References: buylife.org & causeintegration

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The Buy Life campaign may seem like social media suicide, but the macabre movement is for an amazing cause.

Alicia Keys' "Keep A Child Alive" organization has spawned the Buy Life concept joining with other mega celebs that will donate their digital lives to raise awareness to those affected by HIV/AIDS. This means logging out of Facebook, leaving the Twitterverse and boycotting the blogospheres until their lives are 'bought back' by charitable donations. Buy Life t-shirts and totes can be purchased as well, featuring scannable barcodes allowing a smartphone user to scan & donate instantly!

Trend Themes

Digital Sacrifice — Opportunity for disruptive innovation in creating campaigns or initiatives that involve influencers sacrificing their digital lives for a cause.
Digital Activism — Opportunity for disruptive innovation in leveraging social media platforms and influencers to raise awareness and funds for social causes.
Mobile Donations — Opportunity for disruptive innovation in developing mobile donation platforms that allow instant scanning and donation through barcodes.

Industry Implications

Nonprofit — Opportunity for disruptive innovation in the nonprofit sector to engage with influencers and utilize social media for fundraising and awareness campaigns.
Social Media Marketing — Opportunity for disruptive innovation in social media marketing strategies that involve influencers sacrificing their digital presence to support a cause.
Mobile Payment — Opportunity for disruptive innovation in the mobile payment industry by creating seamless and user-friendly scanning and donation experiences through barcodes.

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