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The Business of Branding Infographic Analyzes Brand Power

 - Jan 19, 2012
References: cheapsally & cheapsally has created a Business of Branding infographic that breaks down the selling power of two brands collaborating to create innovative products that appeal to more than one kind of buyer. The graphed information includes data related to fashion, watches, phones and bicycles with automobiles, as well as fashion designers and retail stores, and celebrities and endorsement deals.

Interesting values are provided for each, including that the estimated value of the David Beckham for Adidas endorsement is $160 million, an amount it would take an average adult American 3,840 years to earn. The Business of Branding infographic also breaks down the average percentage saved when purchasing a retail designer collaboration shirt as opposed to one from the designer's high-end line.