The 2016 anime film Your Name, adapted and directed by Makoto Shinkai, was extremely popular in Japan, and the film has been the inspiration behind a unique new bus cafe tour in Japan.
The tour will take place for approximately two months (August and September), and is being made available alongside the release of the Your Name film on DVD. It will take participants through a tour across Tokyo, where they will visit all the locations that can be seen in the popular anime film. The bus cafe will recreate the food that characters in the film eat for attendees, and is an hour and a half long.
The Your Name bus cafe will gift each attendee one of eight Your Name coasters to take home with them at the end of the tour.
Key Themes Behind This Trend
- Anime-themed Bus Tours
- Opportunity for businesses to create anime-themed bus tours that immerse fans in the world of their favorite films or shows.
- Location-based Experiences
- Disruptive innovation opportunity for companies to create immersive experiences that allow fans to visit real-life locations depicted in popular media.
- Film-inspired Food Experiences
- Potential for businesses to offer food experiences that recreate iconic dishes from films, giving fans a chance to eat like their favorite characters.
Where This Applies
- Tourism
- Opportunity for the tourism industry to cater to anime fans by offering guided tours to visit prominent anime filming locations.
- Entertainment
- Disruptive innovation opportunity for entertainment companies to create location-based experiences that bring popular media to life for fans.
- Food and Beverage
- Potential for the food and beverage industry to create film-inspired food experiences that attract fans and provide a unique dining experience.
