Japan-based café and bar chain ‘Pronto’ has started selling food and beverage items inspired by the detective manga series ‘Detective Conan: Zero’s Tea Time!’ The collaborative café will have special menu items and gifts based on the books, including specialty coffee drinks and pasta.
‘Rei Furuya’s Pumpkin Tea Latte’ is a reference to an order in the original manga. Ordering a ‘Triple-Face Citrus Tea’ will score you a combination of lemon-flavored black jelly, grapefruit juice, and color-changing butterfly pea flower tea. This drink in particular symbolizes the character ‘Zero’ and his many identities.
For those craving a meal, food options include ‘Zero’s Tea Time Naporitan’ and ‘Zero’s Tea Time Special Karasumi-Style Pasta’ made with olive oil. By ordering, customers are eligible to gain special bonuses like coasters and keychains.
The collaboration runs until May 29, 2022.
Image Credit: Takahiro Arai, Gosho Aoyama, Shogakukan, "Detective Conan: Zero's Tea Time" Production Committee
Why This Trend Is Growing
- Anime-themed Menus
- Opportunity for restaurants and cafes to collaborate with popular anime franchises and create menus around their themes to attract fans.
- Limited-edition Menu Items
- Opportunity to offer short-term, exclusive menu items that will encourage customers to visit during a specific timeframe.
- Promotional Partnerships
- Opportunity to collaborate with other businesses and cross-promote special promotions, exclusives, and merchandise sales.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can expand to reach out to anime communities and host events, creating new, immersive experiences for fans.
- Entertainment
- The entertainment industry can partner with food and beverage brands to create cross-promotions and collaborations that attract fans and bring attention to new releases.
- Retail
- The retail industry can sell exclusive merchandise based on limited-edition menus and events, creating more brand recognition and customer loyalty.
