The Burger King Whopper Melt is being tested by the brand at select locations in Toledo, Ohio where patrons can pick one up as a new way to enjoy some of their favorite flavors and ingredients. The sandwiches are achieved with the brand's signature Whopper patties that are serviced inside two slices of bread instead of the usual buns with its burgers. The sandwiches come in three varieties to choose from including the Whopper Melt, the Spicy Whopper Melt and the Bacon Whopper Melt.
The Burger King Whopper Melt is presently only available at select locations during the testing period where it can be purchased starting at $3.99. The sandwich comes as the brand's take on the patty melt and could help to introduce the diner classic to a whole new generation.
Image Credit: Burger King
Why This Trend Is Growing
- Burger Melt Trend
- Burger chains are introducing sandwich options as a new way to enjoy familiar flavors and ingredients.
- Bread as Bun Trend
- Brands are using different types of bread instead of traditional buns on their sandwiches for a unique and fresh taste.
- Testing-only Trend
- Fast food brands are testing out new sandwich options in select locations before introducing them as a permanent menu item.
Industries Being Reshaped
- Fast Food Industry
- Opportunities for innovation in fast food include exploring new sandwich options and tweaking traditional ingredients and formats
- Bakery Industry
- The trend of bread as buns presents potential for bakeries to collaborate with fast food chains to supply unique bread choices for sandwiches.
- Meat Industry
- Burger chains are experimenting with different forms of their signature patties in new sandwich options, leading to potential for new product development in the meat industry.
