The Burberry Spring/Summer 2014 collection is full of the brand's signature trench coats and accessories to match. The trench coat is synonymous to the brand and British culture, so it is only fitting that the brand created something in homage to it.
The 'Burberry Trench Eyewear Collection,' which includes optical frames for both men and women, features characteristics of the iconic jacket. Each pair of sunglasses features details like the Burberry nova check pattern and have the signature color palette of honey-beiges, earthy browns and blacks. The nova check featured on the arms of the glasses resemble the coat's lining and the leather-wrapped temple tips with red stitching looks like the coat's buckles.
These glasses are stunning and would go perfectly with any trench -- even if it isn't Burberry.
What Makes This Trend Stand Out
- Trench Coat-inspired Eyewear
- Eyewear designed with details of iconic jackets inspires a new trend in fashion accessories.
- Brand-inspired Accessories
- Designing accessories in homage to a brand is seen as an innovative way to market merchandise.
- Signature Color Palette
- Incorporating a brand's signature color palette in merchandise is becoming a strategic marketing tool.
Sectors Adopting This
- Fashion Retail
- Fashion retailers can take inspiration from brand-inspired accessories to create their own line of merchandise.
- Eyewear
- Eyewear designers can learn from incorporating brand identities in their designs to appeal to a wider range of customers.
- Luxury Goods
- Designing products with brand identity is one way luxury goods companies can continue to set themselves apart from competitors.
