The Burberry Prorsum Spring/Summer 2015 campaign was produced by none other than Mario Testino. In the images and film featured, models Naomi Campbell, Jourdan Dunn, George Barnett and George Le Page are presented much like siblings, seen in their alike features and evidently close bonds with one another.
Displayed by way of the intertwined male and female pairs are patterned purses, classic trench coats, bright elongated scarves and sleek, tight-fitting suits. The high end team showcased these pieces with nothing other than an illuminated blue backdrop, allowing viewers to focus solely on the products and famous faces.
While akin campaigns often place models apart, this Burberry Prorsum campaign has instead opted to display close ties, a feature that will certainly strike shoppers.
Why This Trend Is Growing
- Sisterly Style
- Fashion brands can capitalize on promoting sibling-like relationships in their campaigns to showcase close bonds, relatability and camaraderie.
- Intertwined Pairs
- Marketers can experiment with showcasing male-female pairs as siblings or friends to portray inclusivity, diversity and acceptance in their campaigns.
- Alike Features
- Brands can focus on models with similar features, such as siblings, to demonstrate how their products can appeal to a wider range of consumers with different body types and styles.
Industries Being Reshaped
- Fashion
- Fashion brands can adopt the idea of featuring sibling-like relationships in their campaigns to create a more relatable brand image and close bonds with their customers.
- Marketing
- Marketers can create inclusive campaigns which showcase diverse representations of relationships to appeal to a wider demographic of consumers.
- Advertising
- Advertisers can leverage the concept of using models with similar features and close bonds in their campaigns to project ideals such as unity and inclusivity, reflecting current cultural attitudes of consumers.
