It was all about trench coats and outerwear on the Burberry Prorsum Men’s RTW Fall runway at Milan Fashion Week 2009.
“I wanted to go back the DNA and the roots of what Burberry’s heritage is about, which is why I did so much outerwear, so many trench coats, I wanted the Burberry check to be in a very strong way,” explained Burberry creative director Christopher Bailey after the show. “I feel it’s a good moment to go back to who you are and what you stand for.”
Bailey’s philosophy is that in times of crisis, you have to stick with what you do best, your strength. And for Burberry, that is certainly outwear and coats, “We come from outerwear, it’s our heritage, it’s our philosophy, hence I wanted to stay close to the familiar,” Bailey continued.
We’ll have to wait and see if this collection will help Burberry weather the financial crisis. One thing is for sure, you can weather any winter storm in these coats!