Ahead of the holiday season this year, it was announced that the 'Burberry Liquid Lip Velvet' collection would be updated with a selection of festive shades that will be available for a limited time only. The festive shades will be offered exclusively at Hudson's Bay.
The liquid lipstick line is granted two new shades: 'Festive Red' and 'Russet.' Both shades boast versatile hues of red, with one featuring orange accents, and the other spotlighting a darker burgundy. Once applied, the lipsticks provide a bold and matte finish that will last throughout the day—making them well-suited to holiday family gatherings where food and drinks might be offered. In addition to its holiday 2020 shades, Burberry offers its rich Liquid Lip Velvet line in a wide array of other red, nude, pink, and purple shades.
Image Credit: Burberry
What's Driving This Trend
- Limited Time Only Festive Colors
- The popularity of limited edition holiday colors presents the opportunity for cosmetics brands to create exclusive collections that capitalize on seasonal excitement.
- Long-lasting Bold Matte Finish
- The demand for long-lasting, bold matte finishes presents potential innovation opportunities for cosmetics brands to develop advanced formulas that extend wear time without compromising texture or comfort.
- Expanded Shade Ranges
- Brands can leverage the success of limited edition collections by expanding their core shade ranges to include popular, seasonal colors that attract consumers year-round.
Who This Affects Most
- Cosmetics
- Cosmetics brands can drive sales during holiday seasons by launching exclusive limited edition collections of festive lip colors.
- Retail
- Department stores and beauty retailers can generate sales and build brand loyalty by carrying exclusive holiday color collections that will only be available for a limited time.
- Fashion
- Fashion brands can leverage the popularity of seasonal color trends to expand their product offerings and attract consumers who want to incorporate trending colors into their everyday looks.
